Jute has been grown in the Bengal delta for generations. Its long, shiny fibres gave it the name “golden fibre”.
Natural and biodegradable
Jute is a plant fibre, so at the end of its life it breaks down naturally. Choosing a jute bag, rug or basket in place of a plastic one is a simple way to reduce waste at home.
Strong and versatile
The same fibre can be braided into a hard-wearing rug, knotted into a delicate lampshade, or woven into cloth sturdy enough for daily shopping.
Living with jute
Jute likes to stay dry. Keep it away from standing water, shake out rugs regularly, and spot clean marks with a damp cloth.